
Burgers with character
Every burger sits on its own colour blob. Hover or tap and it squashes, springs apart into its layers and throws hand-drawn doodles around.

A loud, graphic ordering site for a smash-burger spot: every burger is a character that bursts into its layers, and pickup orders go from menu to confirmation in four steps.
A concept build made to show what we can do for a brand in this market. The brand and people are fictional.
The challenge
Burger places all look alike online: a dark photo, a PDF menu and a phone number. A pickup spot needs a site that feels like the brand and turns hunger into an order in under a minute.
The approach
We designed the site like the packaging: kraft paper, colour blobs, brush lettering and a crown on everything. The motion is springy instead of slow and luxurious: burgers squash and explode on hover, the background changes colour as you scroll, and the order flow stays short and readable on a phone.

Every burger sits on its own colour blob. Hover or tap and it squashes, springs apart into its layers and throws hand-drawn doodles around.

A pinned section: as you scroll, the burger comes apart one layer at a time and a counter labels each ingredient.

Burger, fries and a drink as one simple equation, with the extra price up front and a button that builds the combo.

A short, cheeky story in the voice of the brand, next to a photo of the room in a paper frame.

Sticky tabs for burgers, sides, drinks and combos, with a live "open now" line and pickup ready in about 20 minutes.

Tap a burger to make it a combo, pile on extras like bacon or a fried egg, hold the onions, and see the price update as you go.

Bag, pickup time, details and a confirmation with an order number, in four short steps. Payment connects to Stripe, Square or Wix for a real restaurant.
The live build
Screen recordings of the real site, unedited: scrolling, animations and page transitions exactly as a visitor sees them.
What moves
Each burger squashes, springs into its layers and throws doodles, on hover or tap.
A short preloader where the bun, patty and cheese drop into place.
Item sheet with add-ons, cart drawer and a four-step checkout with pickup times.
A sticky bar with Order, Call and Directions, and tap targets sized for thumbs.